There are few surprises in this article, but we here at Invizua HQ always like to see stats in favour of #dataviz tools and working practices.

We especially like what Philip Russom, director of data management research at TDWI, had to say, “My own research shows that advanced data visualization is the No. 1 area where users expect to buy more tools, and use more, as a best practice with big-data analytics”.

This passage regarding the visualisation of large data sets was particularly refreshing:

“Organizations looking to visualize big data can overcome such limitations by aggregating data or eliminating unnecessary data points based on the specific requirements of the intended user audience, McDaniel said”.

This is great advice for media and marketing services orgs, many of which are still convinced that they need to stuff hundreds of millions or billions of [e.g. DoubleClick data transfer] data points into an in-memory app for #dataviz. Aggregation is absolutely the order of the day.

Read the entire TechTarget article here: “Analysts: Data visualization tools key to ‘big data’ analytics success” http://bit.ly/sMASc9

Enjoy,
James & Co.

In the event you didn’t receive a copy of our recent mailing in which we announced Visokio’s new video tutorials for Omniscope 2.6 (and a few for 2.7), you can see it here: http://conta.cc/vvu6aQ

A few of the tutorials that we especially like are:
– DataManager Basics
– Facebook
– Mixing unrelated data sets
– R Statistics
– Pivot, Depivot and Transpose

Enjoy,
James & Co

Forrester’s Boris Evelson does a great job of articulating a number of key themes that we, here at Invizua HQ, believe will indeed be – or certainly should be – fundamentally realised in 2012.

The predictions that resonate with us especially well are:

1. It’s all about getting things done. Standards, a single version of the truth, and enterprise-grade platforms continue to be important, but individual BI tools with the functionality to get things done trumps standards.

3. More BI will move into the hands of end users. IT will learn not fight it or risk becoming irrelevant. IT will also learn not to fight spreadmart/spreadsheet wars or risk becoming irrelevant. Why? See prediction #1.

and

7. BI-specific DBMSes (in-memory, others) will go mainstream.

Naturally, we see Visokio’s Omniscope very much fulfilling against these and many of the other predictions.

To better understand why, get in touch to schedule a demo of Omniscope, including DataManager, DataExplorer and all of the wonderful features that make it a no-brainer for organisations to enrich team members’ skills, save enormous amounts of time and produce high quality and flexible deliverables.

Read Forrester’s top 10 here: http://bit.ly/tFa2yI

Enjoy,
James & Co

Now under development in Omniscope 2.7 Alpha (http://bit.ly/nUd60j) is the addition of an R operation, which is being received very positively by clients.

Here’s a short demo video, courtesy Visokio: http://bit.ly/tPBJqo

You can read more about R below:
– http://bit.ly/rRWfP8 (Wikipedia)
– http://www.r-project.org (The R Project)

And how it compares to SPSS, SAS and related: http://bit.ly/sdplpc (Wikipedia)

Enjoy,
James & Co

See it here:

Ad Companies Face a Widening Talent Gap – http://nyti.ms/soZ4XS

A couple of key passages:
– “The digital talent gap is driven in part by the enormous amount of user data that ad tech companies are collecting for agencies and marketers — data that is instrumental in directing ads to consumers and analyzing trends”

– “Agencies have not traditionally hired for skills like “number crunching, data visualization, quantitative analysis,” Mr. Neumann said. “They’ve never needed those in the past.” Instead, media buyers and even those on the creative side of agencies need to prepare for a new digital reality”

We here at Invizua are excited to help the industry prepare for the continued onslaught of data. Great tools and awesome partners are part of the solution. That’s Invizua.

Enjoy!

James & Co

Off the back of data supplied by the Guardian Data Blog, we threw together a couple of #dataviz: http://bit.ly/qFl626

Note: You’ll need Java to load the Omniscope viewer

Enjoy,
James & Co

We recently ran a short, self-service trial campaign across Facebook. It was an ad hoc effort, so we didn’t really net much in the way of an ROI that’s worth singing about, but it wasn’t a wholly useless exercise either.

To view a handful of our campaign’s stats, click the following link and then select Open when prompted: http://bit.ly/ni8AwW (this will download a zero-footprint installation of Omniscope).

Enjoy,
James & Co

The Guardian Datablog recently published a simple set of humanitarian aid numbers that we’ve taken a few minutes to translate into a couple of visuals.

See them via a zero-footprint installation of Omniscope here (select Open when prompted): http://bit.ly/qFl626.

Reach out to us if you’d like to see something similar – or far more advanced – done with your data.

James & Co

HERE are a few views that I threw together using Visokio’s Omniscope 2.6 with DataManager. Did ‘em in well under an hour.

Nearly Every US State Has Seen 2x Growth in FB Users Between July 2009 and July 2010 (Graph View)

California, Texas and New York Together Accounted for Over 30mm FB Users in July 2010 (Tile View)

A View of DataManager - For drag-and-drop data integration before loading into Omniscope for #dataviz

If you pull Google Analytics data down into Excel or another application for local analysis, check out what you can do (very quickly and easily) via Visokio’s Omniscope (http://www.visokio.com). Below are a few screenshots, but you can download more details in a presentation here: http://bit.ly/ci55Rb.

Click an image (two distinct times) to see the large version.

To get your GA data into Omniscope to product visuals like those above – and many others – it’s just a matter of opening your Omniscope > selecting Open online source > then selecting Google Analytics from the menu (see far right above).

To try this yourself, download a free trial of Visokio’s Omniscope 2.6 (in late alpha, but going into public beta very soon): http://www.visokio.com/okavango. Reach out to me if you have any questions, comments or need help to configure a data set or two – http://invizua.com/index.php/contact.